You need to be contacting people in a way that isn’t dependent on the algorithm." Emails and SMS are not going to disappear. TikTok, Instagram, Twitter, any of these can disappear at any time. It's another reminder as well that you are building on borrowed land. ![]() “Don't get on any platform unless you have the bandwidth and your audience is there. I'm doing press so that I can showcase that I'm credible and I'm worth your time and energy."ĥ/ “You need to be getting people’s email.” “I'm doing press not necessarily for conversions. Tori often shares TikToks of her latest press features. That way she can make the most of wearing make-up and be as efficient as possible with her mammoth posting cadence (3x TikToks per DAY). Tori batches all her content, assigning entire days to filming back-to-back videos. That’s done really well for us in terms of increasing our Instagram audience.” “It was advantageous of us to work smarter, not harder, and just take our TikToks and put them up on Reels. ![]() When Instagram rolled out Reels, Tori began to repurpose her TikToks. When you’re creating content, ask how you can be as helpful and inspiring as possible.Īlways have your ideal customer and their pain points front of mind. Here are 5 lessons she can teach us about viral content ⤵ġ/ “Provide value before you ever try to get someone’s money.”īefore you try to get someone’s money, follow, or email address, prove why your content is worth their time. One of the biggest online money experts □
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